On January 7, a delegation from Hettich Group, the century-old global leader in furniture fittings, paid a visit to Kefan Home Furnishings’s headquarters for an in-depth exchange. Centered on the secrets of long-term corporate development, both sides engaged in extensive discussions on future cooperation and shared a common vision for the high-quality development of the customized home furnishing industry.

The delegation was led by Dr. Andreas Hettich, Chairman of the Hettich Advisory Board, accompanied by Mr. Matthew Magers, General Manager of Hettich China, and Ms. Angela Malvina Michelini, Managing Director of Hettich China, along with other senior executives. Mr. Lin Tao, Founder and Chairman of KEFAN, personally accompanied the delegation throughout the visit and took the opportunity to seek insights from Dr. Hettich on the enduring success of a century-old family enterprise.

As a world-leading manufacturer of furniture hardware, Hettich specializes in the R&D and production of premium furniture fittings, with a product portfolio encompassing hinges, runner systems, and drawer systems. Founded in Germany's Black Forest in 1888 by Karl Hettich, the company boasts a 138-year history. Today, it remains fully family-owned, with Dr. Andreas Hettich at the helm, representing the fourth generation of family leadership.

The Perfect Blend of Craftsmanship and Speed

The Hettich delegation toured the Kefan Home Furnishings headquarters showroom to observe the practical application of Hettich hardware in customized spaces. Dr. Hettich highly praised KEFAN's showroom design, noting that the integration of spatial aesthetics and lifestyle exceeded expectations. He particularly commended the localized interpretation of the Bauhaus style, which achieves a win-win for both functional utility and design value.

The delegation then visited Kefan Home Furnishings’s digital and intelligent manufacturing base. The Hettich team remarked that Kefan Home Furnishings’s rigorous quality control aligns perfectly with Hettich’s pursuit of precision manufacturing, calling it "the ultimate combination of craftsmanship and speed”.

The Secret of a Centenary Enterprise: The Pursuit of Excellence

In the subsequent roundtable discussion, both parties engaged in candid and in-depth dialogue on business management and industry trends, generating meaningful consensus in a lively and pragmatic atmosphere.

Chairman Lin Tao sincerely asked Dr. Hettich about the core of century-long heritage. Dr. Hettich responded that the "core DNA" is the relentless pursuit of excellence passed down through generations—this is both the family's spiritual essence and an absolute commitment to professionalism, quality, and innovation.

Reflecting on Hettich’s transition from watch components to furniture hardware, Dr. Hettich highlighted innovation as the most critical change. Compared to watch components, furniture hardware demands a higher level of innovation—a principle Hettich has always upheld—while the core essence of craftsmanship remains steadfast. He further emphasized that a strong team is the cornerstone of a company’s long-term stability and growth, highlighting the need to cultivate a core team that embodies both a sense of heritage and a spirit of innovation. Regarding the industry’s price competition, Dr. Hettich shared his philosophy of "Better Quality, Higher Value". He emphasized sticking to a quality baseline to create high value through superior durability and user experience, thereby transcending low-price internal competition. This philosophy resonates deeply with Kefan Home Furnishings's values, laying a solid foundation for further cooperation.

Future Trends: Spatial Efficiency and Sustainability in Parallel

Regarding the advantages of the Chinese customization industry, Dr. Hettich first praised the design consistency and localized innovation of Kefan Home Furnishings. He noted that Kefan Home Furnishings's adapted interpretation of the Bauhaus style perfectly aligns with the living requirements and aesthetic preferences of Chinese families. Looking ahead to the next five years, Dr. Hettich predicted that highly efficient space utilization, sustainable development, and timeless design will become the core industry trends.

He pointed out that the essence of an enterprise is to perfect its products and design; once a reputation for quality is established, business success will follow naturally. Over-pursuing commercial results at the expense of quality is like putting the cart before the horse—only by deeply cultivating value can a business achieve long-term development.

This dialogue combined the operational wisdom of a century-old enterprise with the results of China's rapid manufacturing growth, providing valuable insights and strategic guidance for both parties. In the future, both sides will continue to uphold the spirit of craftsmanship to jointly promote the upgrading of China's custom home furnishing industry.