BNBMG FORESTS Visits Kefan Home Furnishings: Drawing a New Blueprint for Custom Home Furnishings
发布时间:2022-09-28
点击数:169

On December 3, 2025, a senior executive delegation from BNBMG FORESTS visited the Kefan Home Furnishings headquarters for an in-depth exchange.


The visiting delegation, led by BNBMG FORESTS General Manager Xu Zhibin, included key executives such as CFO Huang Wenlong, General Manager Assistant Li Wei, and Deputy General Manager Han Xu and Product Manager Qi Shijiang from the Wood-Based Panel Department. Accompanied by Mr. Lin Tao, Founder and Chairman of Kefan Home Furnishings, and Wang Biao, Vice Chairman of Kefan Home Furnishings, the group toured the Kefan Home Furnishings headquarters showroom, the Industry 4.0 Intelligent Manufacturing Base, and the Kefan Home Furnishings Aesthetic Club. The two parties engaged in in-depth discussions on raw material supply, channel expansion, and other strategic areas, marking a significant industry exchange centered on supply chain synergy.


As a core wood industry segment of the state-owned enterprise China National Building Material Group (CNBM), BNBMG FORESTS serves as a vital raw material supplier for Kefan Home Furnishings.


CNBM has been ranked among the Fortune Global 500 for 15 consecutive years. As CNBM’s dedicated wood industry platform, BNBMG FORESTS is a leader in the imported high-end wood-based panel market.


Witnessing the Fusion of Panels and Design


The BNBMG FORESTS team visited Kefan Home Furnishings’s four themed showrooms in succession.


Guests were given a firsthand look at the brand’s core philosophy—"The Coexistence of Aesthetics and Function"—through the diverse strengths of each space: the robust delivery capabilities of the Project Showroom, the artistic expression of the 310m² High-End Customization Showroom, the sophisticated color palettes of the 250m² Luxury Apartment Showroom, and the organic, natural textures of the 150m² Wood Grain Series Showroom.


Focusing on the practical application of their collaborative "BERNECK OSB", BNBMG FORESTS executives conducted a detailed review of its adaptability and final installation performance, expressing high praise for the product's premium quality and refined finish.


Tracing the Strength of Full-Chain Quality Control


The delegation then proceeded to the Kefan Home Furnishings Intelligent Manufacturing Base.


From automated cutting lines and precision processing equipment to a comprehensive quality control system, Kefan Home Furnishings demonstrated its standardized capabilities across the entire value chain—from raw material warehousing to finished product delivery.


The BNBMG FORESTS team focused particularly on panel processing precision and digital workflows, speaking highly of Kefan Home Furnishings’s successful implementation of "Precision Cutting and Efficient Delivery”.


Supply-Demand Synergy: Drawing a Blueprint for Win-Win Growth


Following the tour, the two parties held a symposium.


During the meeting, Xu Zhibin, General Manager of BNBMG FORESTS, noted that Kefan Home Furnishings was among the first batch of custom home furnishing enterprises in China to adopt "BERNECK OSB". Years of close collaboration have built a rock-solid foundation, and he expressed high expectations to broaden the dimensions and deepen the substance of partnership.


Kefan Home Furnishings Chairman Lin Tao responded that even under the current pressures of the consumer environment, the mutual trust and steady progress shared between the two companies are incredibly precious.


Subsequently, both sides exchanged ideas on the application of high-end panels, the collaborative upgrade of green supply chains, and the integration of market resources, reaching a consensus on deepening their strategic linkage.


In the future, both parties will leverage joint innovation to overcome industry challenges, injecting the power of "Supply and Demand Alignment" into the high-quality development of the custom home furnishings industry.


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